DENIM REBRAND | CAMPAIGN
__________________________

Denim brand Dish was changing to performance denim with a focus on stretch denim. JFC created a new logo, hardware and all branding on the denim including choosing the white screen printed logo and the screen printed messages on the pocket bags. The teaser site was designed to be a one pager using gifs to highlight the campaign’s super action hero concept.

The challenge was then to promote the rebrand with no product. The classic half tone gifs showing movement was the solution.

 

JFC_contentpage_dish_01

JFC_contentpage_dish_02

JFC_contentpage_dish_03

JFC_contentpage_dish_04

JFC_contentpage_dish_05

JFC_contentpage_dish_06

Speech_bubble

Leg_Kick

Final_star_climber

Dear_World

Bike

Bang

 

 

 

 

Powered by Wordpress customer service