DENIM REBRAND | CAMPAIGN
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Denim brand Dish was changing to performance denim with a focus on stretch denim. JFC created a new logo, hardware and all branding on the denim including choosing the white screen printed logo and the screen printed messages on the pocket bags. The teaser site was designed to be a one pager using gifs to highlight the campaign’s super action hero concept.

The challenge was then to promote the rebrand with no product. The classic half tone gifs showing movement was the solution.