The marketing objectives were to promote the diverse range of gifts available at park royal.  JFC developed
a campaign strategy focusing on ‘giving hints’. JFC wrote and produced a flirty duet inspired by
‘baby it’s cold outside’. The spots drove viewers to the website where they could see gift ideas in the
merchant-submitted ‘window shop’ section. Consumers were encouraged to share their gift ideas.
The song ‘yule love it’ was used in the television commercial, played on the site, in-mall, made
available for download, and used as a PR tool to gain media attention. A stop motion appealing to the
youth market was created for use in Theatres.

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