JFC created a boyish brand position for the intimates licensee. The products incorporate
art/sayings made by JFC like ‘talk pretty to me’ and ‘everytime i think of pretty i think of you’.
Customized fabric was created and made into panties, bras, straps and labels. JFC also
worked on naming products, developing hangtags and the creative direction of the campaign.
Photography Geoff Barrenger. Model Naty Chabanenko. Shot on location at The Diamond
in Gastown Vancouver.

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