JFC set out to increase Park Royal’s Facebook youth market fan-base during the back to school season. ‘What’s your look? was
developed. A video featured the different styles available at Park Royal – original music and original type developed by JFC.
The video, TSA’s and in-mall signage drove consumers to facebook where they could vote on their favorite look, or post their own look.
Merchants were invited to submit ideas on FB. The campaign netted likes beyond the goal.

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