NOEL ASMAR GROUP
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The style meets function company designs upscale uniforms for the hospitality industry world wide. The already successful company was looking to rebrand for more global expansion. JFC created the brand profile then all branding materials, brand campaign, brand messages, graphics, logo, hangtags and packaging. The positioning line of ‘made for the way you move’ was developed and the new more stylish image was launched with the campaign ‘Portraits of a Uniform’ that would expand on the diverse range of cleverly created uniforms. The campaign lent itself nicely to social media with the NA celebrates campaign which recognized and celebrated those in the hospitality industry.

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