The objective of Park Royal’s S09 campaign was to celebrate the diversity of products available
at the shopping center. The tone was light, the copywriting somewhat poetic and the imagery
focused on activities that westcoast consumers do. TSA’s drove traffic to the site where an
on-line ‘window shop’ section gave ideas on what to buy for the activities. A 2 minute song
was written and produced by JFC and used in radio commercials for seasonal promotions.

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