The equestrian apparel brand is well known in the equestrian
world for their style in and out of the ring. The objective for
F/W14 was to reach out to non-riders who love equestrian
inspired fashion. JFC created a campaign showing mini ways
to wear and style equestrian – using a miniature horse. The campaign
was executed through mutli-channels with a lookbook, video, website
assets and a social media campaign using #miniwaystowearequestrian.
Photography by Candace Meyer. Hair by Tania Becker. Makeup by Jon Hennesey.
Styling by Mila Franovic. Model Yana Ru from Next Models.

Download the lookbook pdf for a full view.



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