SEVENOAKS BTS – PAPER PAT
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The back to school campaign had the objective of increasing Sevenoaks’ youth market activity.
The goal was to increase Facebook fans and in-mall traffic. JFC created paper pat and shot 60
pieces of clothing to allow users to dress paper pat – give pat a makeover – then share on facebook.
Stylist charlotte stokes commented on the outfits and weekly giveaways were used as incentives.