PARK ROYAL MAG
______________

The luxury, westcoast shopping centre has a well rounded product selection and needed to reach a diverse
target audience with diverse messages. JFC created a magazine called Waves which included editorial
spreads featuring adult clothing, hip clothing, food, beauty, electronics and more. Campaigns were then
developed around each market using billboard, magazine, transit shelter and inmall visuals.
These stories shot by Mark Gilbert and Robert Kenney.