EQUESTRIAN FASHION | CAMPAIGN

____________________________

The equestrian apparel brand is well known in the equestrian
world for their style in and out of the ring. The objective for
F/W14 was to reach out to non-riders who love equestrian
inspired fashion. JFC created a campaign showing mini ways
to wear and style equestrian – using a miniature horse. The campaign
was executed through mutli-channels with a lookbook, video, website
assets and a social media campaign using #miniwaystowearequestrian.
Photography by Candace Meyer. Hair by Tania Becker. Makeup by Jon Hennesey.
Styling by Mila Franovic. Model Yana Ru from Next Models.

Download the lookbook pdf for a full view.

AE_f14_book_N6_highquality_N1_sm

JFC_contentpage_AE_FW14-1000_02JFC_contentpage_AE_FW14-1000_04JFC_contentpage_AE_FW14-1000_05JFC_contentpage_AE_FW14-1000_06

Powered by crispbot news